The brand

of

Niagara's Logo

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Primary FULL

The primary logo for use in digital applications. This version of the logo should appear on a solid-colored background that provides sufficient contrast between the white or black version of the logo and the background.

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Logo primary black

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Logo primary white

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Clear space

To control spacing dynamics, proper clear space should be maintained around it and between other graphic elements. use the width of the capital “N” to designate how much space should be maintained.

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Minimum Sizing

To control legibility and brand impact, there are a couple of rules regarding minimum logo sizing. The logo with the tagline should be used at sizes of 150px/.5” wide and larger. Below that—but not below 100px/.333”—remove the tagline and use the logo by itself.

Logo

Don'ts

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Don’t alter or use unapproved colors

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Don’t adjust the spacing in the characters of the logo

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Don’t use the logo as a mask for photography

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Don’t tilt or rotate the logo

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Don’t adjust the logo’s opacity or the use the logo as a watermark element

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Don’t alter or change the tagline color

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Don’t adjust or change the tagline in the logo

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Don’t stretch or warp the logo

Our
Colors

The Niagara’s colors coalesce to connote a brand built around simplicity and openness. These colors are suitable for use both in promotional graphic design as well as packaging.

  • Hex #898D8D
  • RGB 137, 141, 141
  • CMYK 49, 38, 40, 3
  • Pantone 429 C

  • Hex #AF231C
  • RGB 175, 35, 28
  • CMYK 22, 98, 100, 14
  • Pantone 2035 C

  • Hex #003C71
  • RGB 0, 60, 113
  • CMYK 100, 84, 30, 16
  • Pantone 2384 C

  • Hex #B06C95
  • RGB 176, 108, 149
  • CMYK 32, 68, 18, 0
  • Pantone 2352 C

  • Hex #36573B
  • RGB 54, 87, 59
  • CMYK 76, 43, 80, 38
  • Pantone 2265 C

  • Hex #6CC24A
  • RGB 108, 194, 74
  • CMYK 60, 0, 96, 0
  • Pantone 7487 C

Typography

Headlines/Emphasis/Body

Univers 57 Condensed Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

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Body/Text

Univers 57 Condensed Regular 

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

Download ↓

Carton designs


Niagara’s Brand
House

Niagara's is the all-natural, genuinely native made more affordable quality tobacco choice.

What Niagara's does

Gives a cool, silky throat hit and just enough kick to invigorate your day. Enough styles to meet every taste.

Why Niagara's matters

Every hardworking woman needs a break, an escape. Niagara Falls is know the world over as a dreamlike escape for love, romance, and adventure in nature.

How Niagara's is different

Niagara's offers a gorgeous falls imagery packaging, appreciated by our hard-working woman looking for that escape, and a cost-effective price point she can afford. Plus, all natural ingredients she can feel good about with no additives or fillers.

Niagara's proof points

All Natural. Just water and tobacco and Native Made.

Gorgeous packaging with cooling and relaxing falls imagery.

Niagara Falls is a place for escape and romance.

Example Headlines & Subject Lines

Get away from it all with Niagara’s.

Make an all natural escape today, Niagara’s!

Find your escape. Fuel your fantasy. Niagara’s!

Niagara

User Personas

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Kim

  • Age
  • 35-50
  • Education
  • GED
  • Marital Status
  • Married with kids
User Environment

She is in a household with an earning of $55K and is currently going to junior college. Her day is hectic between work and family and she wants to slow down.

Psychographics

She cherishes romance and beauty. She loves watching The Bachelor and The Bachelorette. She tends to cheer for the underdog.

End goals

She knows she should be healthier and help her family do the same so having an all natural product makes her feel like she is making a slight step towards that.

Scenario

She wants to connect with the happier memories from when her life was simpler.