The brand
of
Our
Logo
The Ten Pointer logo is the trophy of our brand. Created from a condensed gothic sans-serif font—and accentuated by customer pointed stroke terminals—combined with the silhouette of a 10-point buck, our logo visually depicts the rugged thrill of the hunt which defines our brand and appeals to our value-oriented consumer.
Primary FULL
The primary logo for use in digital applications. This version of the logo should appear on a solid-colored background that provides sufficient contrast between the white or black version of the logo and the background.
Logo primary black
Logo primary white
Clear space
To control spacing dynamics, proper clear space should be maintained around it and between other graphic elements. use the width of the capital “T” to designate how much space should be maintained.
Minimum Sizing
To control legibility and brand impact, never size the logo below 100px/.333”.
Logo
Don'ts
Don’t alter or use unapproved colors
Don’t adjust the spacing in the characters of the logo
Don’t tilt or rotate the logo
Don’t adjust the logo’s opacity or the use the logo as a watermark element
Don’t adjust or change the tagline in the logo
Don’t stretch or warp the logo
Our
Colors
The Ten Pointer color suite is intended to capture the vibrant colors and aspiration of the journey to bag a Ten Pointer that inspires our brand.
- Hex #000000
- RGB 0, 0, 0
- CMYK 60, 60, 60, 100
- Pantone Black 6 C
- Hex #E8562A
- RGB 232, 86, 42
- CMYK 0, 77, 99, 0
- Pantone 165 C
- Hex #165384
- RGB 22, 83, 132
- CMYK 95, 65, 19, 4
- Pantone 2143 C
- Hex #AB3039
- RGB 171, 48, 57
- CMYK 20, 92, 76, 9
- Pantone 1787 C
- Hex #217B46
- RGB 33, 123, 70
- CMYK 87, 23, 91, 8
- Pantone 2416 C
Typography
Headlines/Body
Helvetica Narrow Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Headline Emphasis
Cocogoose Letterpress
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Additional
Assets
Our brand is more than pretty colors and great fonts. To add visual interest and texture to digital or printed graphic compositions, we’ve added these beautiful and relevant graphics for application where appropriate.
Paper Background
Use this weathered paper texture as the perfect background compliment to our packaging for marketing and advertising collateral development.
Smooth
6 oz/16 oz
Regular
6 oz/16 oz
Menthol
6 oz/16 oz
Ten Pointer Brand
House
Ten Pointer is the value conscious tobacco choice of the outdoorsman who appreciates nature and the thrill of the hunt.