The brand
of
Our
Logo
Our logo is the hallmark symbol of our brand. Created from a condensed gothic sans-serif font, and then modified to imply a light source, this logo captures both the spirit and the energy of the Great Country after which our brand is named.
Primary FULL
The primary logo for use in digital applications. This version of the logo should appear on a solid-colored background that provides sufficient contrast between the white or black version of the logo and the background.
Logo primary black
Logo primary white
Clear space
To control spacing dynamics, proper clear space should be maintained around it and between other graphic elements. use the width of the capital “G” to designate how much space should be maintained.
Minimum Sizing
To control legibility and brand impact, never size the logo below 100px/.333”.
Logo
Don'ts
Don’t alter or use unapproved colors
Don’t adjust the spacing in the characters of the logo
Don’t use the logo as a mask for photography
Don’t tilt or rotate the logo
Don’t adjust the logo’s opacity or the use the logo as a watermark element
Don’t alter or change the tagline color
Don’t adjust or change the tagline in the logo
Don’t stretch or warp the logo
Our
Colors
The Great Country color suite is intended to capture the crispness and essence of the expansive terrain that inspires our brand.
- Hex #A7A8A9
- RGB 167, 168, 169
- CMYK 36, 29, 29, 0
- Pantone Cool Gray 6 C
- Hex #231F20
- RGB 35, 31, 32
- CMYK 70, 67, 64, 74
- Pantone Process Black C
- Hex #C10016
- RGB 193, 0, 22
- CMYK 16, 100, 100, 7
- Pantone 3517 C
- Hex #AAA275
- RGB 170, 162, 117
- CMYK 35, 30, 62, 2
- Pantone 5875 C
- Hex #8E9089
- RGB 142, 144, 137
- CMYK 46, 37, 43, 3
- Pantone 7537 C
- Hex #009775
- RGB 0, 151, 117
- CMYK 84, 17, 68, 2
- Pantone 339 C
- Hex #34A798
- RGB 52, 167, 152
- CMYK 74, 12, 48, 0
- Pantone 2401 C
Typography
Headlines
Titular Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Headlines/Emphasis
Relation Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Subhead/Eyebrow
Fieldwork Geo Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Body/Text
Fieldwork Geo Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Illustration
Assets
Our brand is more than pretty colors and great fonts. To add visual interest and texture to digital or printed graphic compositions, we’ve added these beautiful and relevant graphics for application where appropriate.
Great Country Brand
House
Great Country is the all natural, genuinely native made more affordable quality tobacco choice.
What Great Country does
Great Country gives a bold, natural taste, that embodies the free-roaming spirit of a man and a country as wide open and free range as this one.
Why Great Country matters
Everything that makes this country great is here: Strength, honesty, true independence, respect for nature and personal freedom. With a pack in your pocket it's easy to imagine hitting the open road and taking a bold course for anywhere you can imagine from Coast to great Coast.
How Great Country is different
We're 100% USA made of just two simple things. We're independent, in spirit and ownership, just like you. And were so proud of our product, there is 100% satisfaction guarantee.
Great Country proof points
Full Flavored with a natural blend.
Made in the USA
Every day low price point that lets you afford your other adventures.
Example Headlines & Subject Lines
Taste as Big and Bold as the country we're named for.
Strong. Independent. That's you.
And Great Country.
Don't settle for Good.
You deserve Great.
Great taste. Great price.
Great Country.
Great Country
User Personas
Name
- Age
- 35-50
- Education
- High School Diploma
- Marital Status
- Single
User Environment
He spends time relaxing by being outdoors with his favorite actives. Grilling, hunting, and driving. He watches a lot of sports. The outdoors means freedom to him.
Psychographics
He lives near where he grew up. He takes pride in his work but finds it a bit mundane so taking a break to enjoy a moment of freedom is important. He doesn't need to impress his friends with name brands but wants to feel proud of what he buys. He wants life to be easy and not think that much.
End goals
He use to buy more expensive cigarettes but over time doesn't have anything to prove and wants to buy a brand that fits his image, but is cheap.
Scenario
Thinks the idea of nature's blend is nice, but he doesn't really care about the all-natural part. He likes it for the price.