The brand

of

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Primary FULL

The primary logo for use in digital applications. This version of the logo should appear on a solid-colored background that provides sufficient contrast between the white or black version of the logo and the background.

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Logo primary black

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Logo primary white

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Clear space

To control spacing dynamics, proper clear space should be maintained around it and between other graphic elements. use the width of the capital “D” to designate how much space should be maintained.

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Minimum Sizing

To control legibility and brand impact, never size the logo below 100px/.333”.

Logo

Don'ts

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Don’t alter or use unapproved colors

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Don’t adjust the spacing in the characters of the logo

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Don’t tilt or rotate the logo

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Don’t adjust the logo’s opacity or the use the logo as a watermark element

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Don’t adjust or change the tagline in the logo

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Don’t stretch or warp the logo

Our
Colors

The Dean's color suite is intended to capture the tradition and legacy that inspires our brand.

  • Hex #000000
  • RGB 0,0,0,0
  • CMYK 60, 60, 60, 100
  • Pantone Black 6 C

  • Hex #A0976C
  • RGB 160, 151, 108
  • CMYK 35, 30, 62, 2
  • Pantone 7501 C

  • Hex #FEFEFE
  • RGB 254, 254, 254
  • CMYK 0, 0, 0, 0
  • Pantone White Ink

Typography

Headlines/Body

Helvetica Narrow Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

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Headline Emphasis

Museo Slab

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

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Additional
Assets

Our brand is more than fine emblems and great fonts. To add visual interest and texture to digital or printed graphic compositions, we’ve added these beautiful and relevant graphics for application where appropriate.

Flame/smoke

Use this easy-going, elevated graphic to bolster graphics and packaging in advertising and marketing materials.

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Dean’s Brand
House

Dean’s is the quality cigar choice of the gentleman. Dean's Filtered Cigars are blended using high quality cigar tobacco to provide a strong full-bodied taste.

What Dean’s does

Dean’s Filtered Cigars are positioned as a premium cigar for the smoker who prefers a full-bodied taste at an attractive price.

Why Dean’s matters

These machine-made cigars are available in full flavor and four other styles for the more adventuresome cigar smoker.

How Dean’s is different

Dean's is a higher end brand focused on the heritage and expertise behind the product

Dean’s proof points

FPO

Example Headlines & Subject Lines

The Gentleman’s Choice.