The brand
of
Our
Logo
The Farmer’s Gold logo harkens back to a bygone era of imagination and discovery. Its all-caps slab serif letterforms speak to America’s westward expansion and the gold rush that punctuated it. For our brand, it implies that a simpler and more authentic product experience awaits our customers.
Primary FULL
The primary logo for use in digital applications. This version of the logo should appear on a solid-colored background that provides sufficient contrast between the white or black version of the logo and the background.
Logo primary black
Logo primary white
Clear space
To control spacing dynamics, proper clear space should be maintained around it and between other graphic elements. use the width of the capital “F” to designate how much space should be maintained.
Minimum Sizing
To control legibility and brand impact, never size the logo below 100px/.333”.
Logo
Don'ts
Don’t alter or use unapproved colors
Don’t adjust the spacing in the characters of the logo
Don’t tilt or rotate the logo
Don’t adjust the logo’s opacity or the use the logo as a watermark element
Don’t adjust or change the tagline in the logo
Don’t stretch or warp the logo
Our
Colors
The Farmer’s Gold color suite is intended to capture the simplicity and connection with the Earth that inspires our brand.
- Hex #131A21
- RGB 19, 26, 33
- CMYK 84, 72, 58, 72
- Pantone 7547 C
- Hex #8B632F
- RGB 139, 99 47
- CMYK 35, 52, 95, 17
- Pantone 2314
- Hex #FEFEFE
- RGB 254, 254, 254
- CMYK 0, 0, 0, 0
- Pantone White Ink
Typography
Headlines/Body
Helvetica Narrow Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Headline Emphasis
Berlin Sans Demi Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Additional
Assets
Our brand is more than pretty colors and great fonts. To add visual interest and texture to digital or printed graphic compositions, we’ve added these beautiful and relevant graphics for application where appropriate.
Red
Premium Pipe Tobacco
Natural
Premium Pipe Tobacco
Menthol Green
Premium Pipe Tobacco
Gold
Premium Pipe Tobacco
Farmer’s Gold Brand
House
Farmer’s Gold is the premium pipe tobacco of the wise old sage naturalist.
What Farmer’s Gold does
The rich, yet smooth flavor of this product offers widespread appeal. It is the Gold standard for pipe tobacco and is positioned as a premium product
Why Farmer’s Gold matters
Farmer's Gold is named after the milder, golden bright and more aromatic tobacco which was referred to as the “Golden Leaf”. This name also referred to the value of the cash-crop to the farmer and the community.
How Farmer’s Gold is different
Farmer’s Gold pipe tobacco was blended by a seventh-generation family tobacco farmer whose family has been growing tobacco since the late 1700’s. These many generations of experience have cumulated in the development of a truly premium tobacco blend.
Farmer’s Gold proof points
FPO